What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Duke and Duchess of Edinburgh and Lady Louise attend Edinburgh International Festival

August 17, 2026

The Duke and Duchess of Edinburgh and Lady Louise attend Edinburgh International Festival

August 17, 2026

On Friday evening, the Duke and Duchess of Edinburgh and Lady Louise attended a performance of Inala during the Edinburgh International Festival.

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August 17, 2026

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Gucci Babouska GG Monogram Tote Bag

Princess Charlene, Bags

Gucci Babouska GG Monogram Tote Bag

Princess Charlene, Bags

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Princess Charlene, Bags

All tagged Annika Gustavsson

Swedish Royal Family Celebrates Victoriadagen

Jul 14

Jul 14 Swedish Royal Family Celebrates Victoriadagen

Crown Princess Victoria, Princess Estelle, Princess Madeleine, Princess Sofia, Queen Silvia, Prince Oscar

On Thursday, the Swedish Royal Family celebrated Crown Princess Victoria’s 45th Birthday in Öland!