What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

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Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged Astrid Fairchild

European Royals attend Paris 2024 Olympic Games - Day 12

Aug 7

Aug 7 European Royals attend Paris 2024 Olympic Games - Day 12

Princess Alexandra Hanove, Princess Elisabeth, Princess Eléonore

On Wednesday, members of European Royal Families attended the twelfth day of the Paris 2024 Olympic Games.