What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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New Official Photo of King Carl Gustaf and Queen Silvia

Feb 14, 2026

New Official Photo of King Carl Gustaf and Queen Silvia

Feb 14, 2026

Feb 14, 2026

Latest Find

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Christian Dior Bar Jacket in Black Lily of the Valley Silk and Wool

Princess Marie, Outerwear

Christian Dior Bar Jacket in Black Lily of the Valley Silk and Wool

Princess Marie, Outerwear

Princess Marie, Outerwear

All tagged Dubarry

The Princess of Wales attends engagements in Northern England

Jan 27

Jan 27 The Princess of Wales attends engagements in Northern England

Duchess of Cambridge, Princess of Wales

On Tuesday, the Princess of Wales attended several engagements in Northern England

Crown Princess Mary and Princess Josephine attend Hubertus Hunt

Nov 6

Nov 6 Crown Princess Mary and Princess Josephine attend Hubertus Hunt

Crown Princess Mary, Princess Josephine

On Sunday, Crown Princess Mary and Princess Josephine attended the Hubertus Hunt in Dyrehaven.

The Duke and Duchess of Cambridge share family video to mark 10th wedding anniversary

Apr 29

Apr 29 The Duke and Duchess of Cambridge share family video to mark 10th wedding anniversary

Duchess of Cambridge, Prince George, Prince Louis, Princess Charlotte

The Duke and Duchess of Cambridge spend second day in Ireland

Mar 4

Mar 4 The Duke and Duchess of Cambridge spend second day in Ireland

Duchess of Cambridge