What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit National Board of Health and Welfare

August 22, 2026

Crown Princess Victoria and Prince Daniel visit National Board of Health and Welfare

August 22, 2026

On Thursday, Crown Princess Victoria and Prince Daniel visited the National Board of Health and Welfare in Stockholm.

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August 22, 2026

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Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

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Crown Princess Victoria, Accessories

All tagged Friend & Company

Dutch Royal Family celebrates Koningsdag 2020

Apr 27

Apr 27 Dutch Royal Family celebrates Koningsdag 2020

Princess Alexia, Princess Ariane, Princess Catharina-Amalia, Queen Maxima