What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf, Queen Silvia, and Princess Madeleine visit Brazil - Day 2

November 7, 2026

King Carl Gustaf, Queen Silvia, and Princess Madeleine visit Brazil - Day 2

November 7, 2026

This week, King Carl-Gustaf, Queen Silvia, and Princess Madeleine are visiting Brazil to attend engagements for Childhood Brazil.

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November 7, 2026

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Alessandra Rich Point Slingback Pumps in Black Leather

Duchess of Cambridge, Shoes

Alessandra Rich Point Slingback Pumps in Black Leather

Duchess of Cambridge, Shoes

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Duchess of Cambridge, Shoes

All tagged Jacques Zehnder

Swedish Royal Family attends 2025 Nobel Prize Ceremony

Dec 10

Dec 10 Swedish Royal Family attends 2025 Nobel Prize Ceremony

Crown Princess Victoria, Princess Madeleine, Queen Silvia

On Wednesday, the Swedish Royal Family attended the 2025 Nobel Prize Ceremony.