What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf, Queen Silvia, and Princess Madeleine visit Brazil - Day 2

November 7, 2026

King Carl Gustaf, Queen Silvia, and Princess Madeleine visit Brazil - Day 2

November 7, 2026

This week, King Carl-Gustaf, Queen Silvia, and Princess Madeleine are visiting Brazil to attend engagements for Childhood Brazil.

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November 7, 2026

Latest Find

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Alessandra Rich Point Slingback Pumps in Black Leather

Duchess of Cambridge, Shoes

Alessandra Rich Point Slingback Pumps in Black Leather

Duchess of Cambridge, Shoes

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Duchess of Cambridge, Shoes

All tagged Soru Jewellery

Regal Review: The Duke and Duchess of Cambridge's 2017 Germany Visit - Day 2

Jul 20

Jul 20 Regal Review: The Duke and Duchess of Cambridge's 2017 Germany Visit - Day 2

Duchess of Cambridge

The Duke and Duchess of Cambridge host UK-Africa Investment Summit Reception

Jan 20

Jan 20 The Duke and Duchess of Cambridge host UK-Africa Investment Summit Reception

Duchess of Cambridge, Countess of Wessex