What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Harald and Queen Sonja visit Svalbard - Day 2

Jun 15, 2025

King Harald and Queen Sonja visit Svalbard - Day 2

Jun 15, 2025

Jun 15, 2025

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Stella McCartney Nylon Clutch

Princess Madeleine, Bags

Stella McCartney Nylon Clutch

Princess Madeleine, Bags

Princess Madeleine, Bags

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Queen Maxima attends MIND Us Work Conference in Noordeinde Palace

Jun 10

Jun 10 Queen Maxima attends MIND Us Work Conference in Noordeinde Palace

On Tuesday, Queen Maxima attended the MIND Us Work Conference in Noordeinde Palace.

Queen Maxima visits Zevenbergschen Hoek

Jul 4

Jul 4 Queen Maxima visits Zevenbergschen Hoek

On Thursday, Queen Maxima visited Zevenbergschen Hoek, a village of 1,600 inhabitants