What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Nov 21, 2024

Grand Duke Henri and Grand Duchess Maria Teresa visit Council of Europe in Strasbourg

Nov 21, 2024

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Princess Sofia, Tops

Soft Goat Short Sleeve Cashmere Jumper in Chocolate

Princess Sofia, Tops

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Jan 8

Jan 8 Swedish Royals attend Day 1 of People and Defense National Conference

Sarah Williams

Crown Princess Victoria, Queen Silvia

Crown Princess Victoria joined her parents, King Carl XVI Gustaf and Queen Silvia, today for the People and Defense National Conference (Folk och Försvars rikskonferens).

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Jan 8 Swedish Royals attend Day 1 of People and Defense National Conference

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