What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Princess Sofia attends Ctrl + Rights Youth Summit on Safer Internet Day

Feb 10, 2026

Princess Sofia attends Ctrl + Rights Youth Summit on Safer Internet Day

Feb 10, 2026

Feb 10, 2026

Latest Find

Featured

Vanbruun Audrey Necklace

Princess Sofia, Accessories, Necklace

Vanbruun Audrey Necklace

Princess Sofia, Accessories, Necklace

Princess Sofia, Accessories, Necklace

Andrew+Gn+Spring+2010+wAzSGE5gM4ml.jpg

Cathrine Hammel

Chinti and Parker

Chinti+and+Parker+Cherry+Motif+Jumper+in+Silver+Marl.jpg

Gocco

Erdem x H&M

Huldrespøt

Marie Chantal

Poppy Rose

Pull & Bear

Pull+&+Bear+Lola+Bunny+T-Shirt.jpg

Reformation

Selected Femme