What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Featured

Singaporean State Visit to Sweden - Day 2

October 20, 2026

Singaporean State Visit to Sweden - Day 2

October 20, 2026

On Tuesday, the President and First Lady of Singapore spent their second day in Sweden.

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October 20, 2026

Latest Find

Featured

Marzio Knee-High Boots in Brown Suede

Crown Princess Victoria, Shoes

Marzio Knee-High Boots in Brown Suede

Crown Princess Victoria, Shoes

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Crown Princess Victoria, Shoes

All in Princess Sofia

Valerie Valentine Jill Barrette

Oct 20

Oct 20 Valerie Valentine Jill Barrette

Princess Sofia, Accessories

Norma Kamali Belted Pleated Midi Dress in Navy

Oct 20

Oct 20 Norma Kamali Belted Pleated Midi Dress in Navy

Princess Sofia, Dresses

Pourchet Club Clutch Bag in White

Oct 19

Oct 19 Pourchet Club Clutch Bag in White

Princess Sofia, Bags

Self Portrait Rhinestone Embellished Maxi Dress in Champagne

Oct 19

Oct 19 Self Portrait Rhinestone Embellished Maxi Dress in Champagne

Princess Sofia, Gowns

Andiata Sibley S Wrap Dress in Emerald Green

Oct 19

Oct 19 Andiata Sibley S Wrap Dress in Emerald Green

Princess Sofia, Dresses

Tod's T Signature Small Handbag in Black Leather

Oct 13

Oct 13 Tod's T Signature Small Handbag in Black Leather

Princess Sofia, Bags

ARAKII Pleated Silk Pants in Black

Oct 13

Oct 13 ARAKII Pleated Silk Pants in Black

Princess Sofia, Bottoms

Andiata Gadia Belt in Black/Gold

Oct 13

Oct 13 Andiata Gadia Belt in Black/Gold

Princess Sofia, Accessories

Alexandré de Paris Bow Barrette

Sep 29

Sep 29 Alexandré de Paris Bow Barrette

Princess Sofia, Hats

Day Birget et Mikkelsen Daywoma Dress

Sep 29

Sep 29 Day Birget et Mikkelsen Daywoma Dress

Princess Sofia, Dresses

Toteme Soft T-Clutch in Black Croc Embossed

Sep 29

Sep 29 Toteme Soft T-Clutch in Black Croc Embossed

Princess Sofia, Bags

Self Portrait Tailored Jacket

Sep 29

Sep 29 Self Portrait Tailored Jacket

Princess Sofia, Outerwear

Jeanerica St Monica Jeans

Sep 20

Sep 20 Jeanerica St Monica Jeans

Princess Sofia, Bottoms

Coccinelle C-Easy Large Bag

Sep 20

Sep 20 Coccinelle C-Easy Large Bag

Princess Sofia, Bags

Didriksons Nadja Long Parka

Sep 20

Sep 20 Didriksons Nadja Long Parka

Princess Sofia, Outerwear

Soft Goat Boyfriend Crewneck Jumper in Navy

Sep 20

Sep 20 Soft Goat Boyfriend Crewneck Jumper in Navy

Princess Sofia, Tops

Oakley Twill Hat

Sep 20

Sep 20 Oakley Twill Hat

Princess Sofia, Hats

Lilli Jahilo Dioni Midi Dress in Black

Sep 9

Sep 9 Lilli Jahilo Dioni Midi Dress in Black

Princess Sofia, Dresses

Kujten Naoto Sweater

Sep 4

Sep 4 Kujten Naoto Sweater

Princess Sofia, Tops

Tom Ford TF 0914 Olivia-02 Sunglasses

Aug 25

Aug 25 Tom Ford TF 0914 Olivia-02 Sunglasses

Princess Sofia, Accessories, Sunglasses