What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

Read more →

September 15, 2026

Latest Find

Featured

Natan Marmo Slingback Pumps in Light Pink Patent

Queen Maxima, Shoes

Natan Marmo Slingback Pumps in Light Pink Patent

Queen Maxima, Shoes

Read more →

Queen Maxima, Shoes

Adolfo Dominguez

Bleis Jacket.png

Carolina Herrera

Capture+d’écran+2020-10-15+à+22.22.37.png

Carolina+Herrera+Girls+Double-Breasted+Wool+Coat+in+Navy.jpeg

Screen+Shot+2018-06-20+at+10.29.57+PM.png

Carolina+Herrera+Girls+Double-Breasted+Coat+in+Red.jpeg

Screen+Shot+2019-11-05+at+5.04.00+PM.png

carolina-herrera-prince-of-wales-check-jacquard-jacket_orig.jpeg

Designers Society

Emporio Armani

Karpi

Screen+Shot+2018-06-20+at+11.37.35+PM (1).png

Screen+Shot+2018-06-20+at+11.48.01+PM.png

Laura Bernal

mango_mng_military_green_jacke_1592193848_45c07709_progressive.jpeg

Moises Nieto

Screen+Shot+2018-06-20+at+11.23.39+PM.png

Screen+Shot+2018-06-20+at+10.39.49+PM.png

Nanos+Bow+Jacket+with+Contrast+Piping.jpeg

Nanos+Collarless+Wool+Jacket.jpeg

Nanos+Wool+Knit+Cardigan.png

Pedro Del Hierro

Phenix+Polka+Dot+Ski+Jacket.jpeg

Pili Carrera

Pili+Carrera+Special+Day+Tweed+Jacket+in+Pink.jpeg

Screen+Shot+2018-06-20+at+10.00.53+PM.png

Screen+Shot+2018-06-20+at+11.42.43+PM.png

Ralph Lauren

Roberto Verino

Roberto+Verino+Wool+Vest.jpeg

Sastrería Serna

Springfield

Woman Limited

Screenshot 2026-07-14 at 7.17.25 PM.png

Zara+Blazer.png