What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit Stockholm Exergi

Apr 29, 2024

Crown Princess Victoria and Prince Daniel visit Stockholm Exergi

Apr 29, 2024

Apr 29, 2024

Latest Find

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Vince Stretch-Silk Slim-Fit Shirt

Countess of Wessex, Tops

Vince Stretch-Silk Slim-Fit Shirt

Countess of Wessex, Tops

Countess of Wessex, Tops

Christian Dior

Emilio Pucci

Giambattista Valli

00007-giambattista-valli-fall-2022-ready-to-wear-paris-credit-alessandro-lucioni-gorunway__47036.1648475782.jpg

Michael Kors

Saint Laurent

Screen Shot 2023-01-02 at 11.00.54 AM.png

Self Portrait

Steven Khalil

StevenKhalil_MBFWA_15.5.17_RUNWAY-97.jpg

Valentino