What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Prince and Princess of Wales attend Digger premiere

September 22, 2026

The Prince and Princess of Wales attend Digger premiere

September 22, 2026

On Tuesday, the Prince and Princess of Wales attended the world premiere & Royal Film Performance of Digger in London.

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September 22, 2026

Latest Find

Featured

Jonathan Simkhai Dahlia Handkerchief Midi Dress

Queen Maxima, Dresses

Jonathan Simkhai Dahlia Handkerchief Midi Dress

Queen Maxima, Dresses

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Queen Maxima, Dresses

Alberta Ferretti

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Arasa Morelli

Drawing by Sarah Williams

Drawing by Sarah Williams

BCBG Max Azria

By Malene Birger

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Sleeveless

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Haute Hippie

Henrik Hviid

Jenny Packham

Purple

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Madeleine wedding

Madeleine wedding

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Black

Raquel Diniz

Rikke Gudnitz

2014 New Years Gala

2014 New Years Gala

Blue

Blue/One-Shoulder

Blue/One-Shoulder

Roberto Cavalli