What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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New Official Photo of King Carl Gustaf and Queen Silvia

Feb 14, 2026

New Official Photo of King Carl Gustaf and Queen Silvia

Feb 14, 2026

Feb 14, 2026

Latest Find

Featured

Christian Dior Bar Jacket in Black Lily of the Valley Silk and Wool

Princess Marie, Outerwear

Christian Dior Bar Jacket in Black Lily of the Valley Silk and Wool

Princess Marie, Outerwear

Princess Marie, Outerwear

Dec 29

Dec 29 Acler Lalor Dress in Cloud

Zara Phillips, Dresses

Acler Lalor Dress in Cloud.jpg

Acler Lalor Dress in Cloud

Composition: 57% Linen 27% Viscose 16% Nylon

Worn by Zara Phillips on:

3 December 2022

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ASOS DESIGN Fallen Shoulder Midi Pencil Dress with Tie Detail in Blue Floral

Dec 29 ASOS DESIGN Fallen Shoulder Midi Pencil Dress with Tie Detail in Blue Floral

Zara Satin Floral-Print Mini Dress

Dec 29 Zara Satin Floral-Print Mini Dress