What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

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King Frederik and Queen Mary board the Royal Ship Dannebrog

May 6, 2026

King Frederik and Queen Mary board the Royal Ship Dannebrog

May 6, 2026

May 6, 2026

Latest Find

Featured

Akris Anouk Small Clutch Bag

Princess Charlene, Bags

Akris Anouk Small Clutch Bag

Princess Charlene, Bags

Princess Charlene, Bags

All in Dresses

ME and EM Textured Midi Shirt Dress

May 8

May 8 ME and EM Textured Midi Shirt Dress

Crown Princess Victoria, Dresses

Leo Lin Cleo Short Sleeve Dress

May 8

May 8 Leo Lin Cleo Short Sleeve Dress

Zara Phillips, Dresses

Self Portrait Cream 3D Flower Polka Dot Midi Dress

May 8

May 8 Self Portrait Cream 3D Flower Polka Dot Midi Dress

Duchess of Cambridge, Dresses

MATELIER Cardamomo Dress

May 6

May 6 MATELIER Cardamomo Dress

Countess of Wessex, Dresses

Peppermayo Lulita Maxi Dress

May 3

May 3 Peppermayo Lulita Maxi Dress

Princess Athena, Dresses

Reiss Lyra Dress in Cream/Yellow

May 2

May 2 Reiss Lyra Dress in Cream/Yellow

Princess Marie, Dresses

Andiata Alycia Dress in Cream

May 2

May 2 Andiata Alycia Dress in Cream

Crown Princess Victoria, Dresses

Claire Mischevani Aurelia Dress in Red

Apr 30

Apr 30 Claire Mischevani Aurelia Dress in Red

HGD Stéphanie, Dresses

Carolina Herrera Floral-Embroidered Midi Dress in Sunset Multi

Apr 30

Apr 30 Carolina Herrera Floral-Embroidered Midi Dress in Sunset Multi

Queen Mathilde, Dresses

Victoria Beckham Gathered Midi Dress

Apr 30

Apr 30 Victoria Beckham Gathered Midi Dress

Princess Madeleine, Dresses

Self Portrait Boucle Tailored Midi Dress

Apr 30

Apr 30 Self Portrait Boucle Tailored Midi Dress

Crown Princess Victoria, Dresses

Andiata Alycia Dress

Apr 30

Apr 30 Andiata Alycia Dress

Princess Sofia, Dresses

Self Portrait Belted Lace Midi Dress

Apr 30

Apr 30 Self Portrait Belted Lace Midi Dress

Princess Estelle, Dresses

Roland Mouret Crepe Midi Dress

Apr 30

Apr 30 Roland Mouret Crepe Midi Dress

Princess Sofia, Dresses

Friki Gola Dress

Apr 30

Apr 30 Friki Gola Dress

Princess Ines, Dresses

Safiyaa Luisa Midi Dress in Verbena

Apr 29

Apr 29 Safiyaa Luisa Midi Dress in Verbena

Crown Princess Victoria, Dresses

Helsa Studio Stretch Cotton Sateen Midi Dress

Apr 27

Apr 27 Helsa Studio Stretch Cotton Sateen Midi Dress

Princess Alexia, Dresses

Natan Couture Tokai Dress in Ochre

Apr 27

Apr 27 Natan Couture Tokai Dress in Ochre

Queen Maxima, Dresses

Natan Sleeveless Dress

Apr 26

Apr 26 Natan Sleeveless Dress

Grand Duchess Maria Teresa, Dresses

Chanel Cotton & Mixed Fibres Midi Dress

Apr 24

Apr 24 Chanel Cotton & Mixed Fibres Midi Dress

Charlotte Casiraghi, Dresses