What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Indonesia - Day 1

September 4, 2026

Crown Princess Victoria visits Indonesia - Day 1

September 4, 2026

On Friday, Crown Princess Victoria started a five-day official visit to Indonesia as a United Nations Development Programme (UNDP) Goodwill Ambassador.

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September 4, 2026

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H&M Velvet Jacket in Navy Blue

Princess Beatrice, Outerwear

H&M Velvet Jacket in Navy Blue

Princess Beatrice, Outerwear

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Princess Beatrice, Outerwear

May 28

May 28 Carolina Herrera CH Chain Slingback Shoes in Nude

Infanta Sofia, Shoes

Carolina Herrera CH Chain Slingback Shoes in Nude

Flat slingback shoes with straps featuring CH Chain detail. Adjustable ankle strap.

Worn by Infanta Sofia on:

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Featured

H&M Velvet Jacket in Navy Blue

September 5, 2026

H&M Velvet Jacket in Navy Blue

September 5, 2026

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September 5, 2026

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Mango Printed Pleated Dress in Green

May 28 Mango Printed Pleated Dress in Green

Strathberry Multrees Chain Wallet in Embossed Croc Navy

May 28 Strathberry Multrees Chain Wallet in Embossed Croc Navy