What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Princess Astrid, Outerwear

Gucci Floral Embroidered Jacket

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Jun 2 Emporio Armani Ruffled Coat

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Queen Mathilde, Outerwear

Emporio Armani Ruffled Coat

Bold red coat dress with ruffle details on the sides

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Worn by Queen Mathilde on:

27 February 2012 - UNICEF Children's Fund Conference

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What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Jun 2 Emporio Armani Ruffled Coat

Emporio Armani Ruffled Coat

Worn by Queen Mathilde on:

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What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Jun 2 Emporio Armani Ruffled Coat

Emporio Armani Ruffled Coat

Worn by Queen Mathilde on:

Jun 2 Day Birger et Mikkelsen Day Rayure Blouse

Jun 2 Zara Tweed Jacket

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