What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Maxima attends King Willem I Prizes winners dinner

Oct 8, 2025

Queen Maxima attends King Willem I Prizes winners dinner

Oct 8, 2025

Oct 8, 2025

Latest Find

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Noble Macmillan Tassel Pouch

Countess of Wessex, Bags

Noble Macmillan Tassel Pouch

Countess of Wessex, Bags

Countess of Wessex, Bags

All in Outerwear

Max Mara Alare Jacket in Cherry

Oct 9

Oct 9 Max Mara Alare Jacket in Cherry

Countess of Wessex, Outerwear

Essentiel Antwerp Lace Bomber Jacket in Black

Oct 6

Oct 6 Essentiel Antwerp Lace Bomber Jacket in Black

Princess Eugenie, Outerwear

Soft Goat Drawstring Coat in Mocha

Oct 6

Oct 6 Soft Goat Drawstring Coat in Mocha

Princess Sofia, Outerwear

Joseph Jaden Jacket in Ivory

Oct 5

Oct 5 Joseph Jaden Jacket in Ivory

HGD Stéphanie, Outerwear

JW Anderson Asymmetric Cutaway Blazer

Oct 5

Oct 5 JW Anderson Asymmetric Cutaway Blazer

HGD Stéphanie, Outerwear

Topshop Open-Front Bolero Jacket with Embroidered Back

Oct 5

Oct 5 Topshop Open-Front Bolero Jacket with Embroidered Back

Princess Beatrice, Outerwear

Bonpoint Jaida Coat

Oct 5

Oct 5 Bonpoint Jaida Coat

Princess Amalia, Outerwear

COS Belted Double-Face Long Wool Coat

Oct 4

Oct 4 COS Belted Double-Face Long Wool Coat

Princess Claire, Outerwear

Etro Brocade Down Jacket

Oct 4

Oct 4 Etro Brocade Down Jacket

Grand Duchess Maria Teresa, Outerwear

Carolina Herrera Ruffled Coat

Oct 4

Oct 4 Carolina Herrera Ruffled Coat

HGD Stéphanie, Outerwear

Ba&Sh Jump Cardigan in Ecru

Oct 4

Oct 4 Ba&Sh Jump Cardigan in Ecru

Princess Isabella, Outerwear

Reiko Star-Print Sequin-Embellished Army Jacket

Oct 4

Oct 4 Reiko Star-Print Sequin-Embellished Army Jacket

Zara Phillips, Outerwear

Fairfax and Favor Violet Waxed Coat in Braken

Oct 4

Oct 4 Fairfax and Favor Violet Waxed Coat in Braken

Zara Phillips, Outerwear

Joseph Joubert Jacket in Cobalt

Oct 3

Oct 3 Joseph Joubert Jacket in Cobalt

HGD Stéphanie, Outerwear

Elie Saab Elephant Buckle Cady Jacket

Oct 3

Oct 3 Elie Saab Elephant Buckle Cady Jacket

HGD Stéphanie, Outerwear

Mattijs van Bergen Lily Embroidered Jacket

Oct 2

Oct 2 Mattijs van Bergen Lily Embroidered Jacket

Queen Maxima, Outerwear

Harris Wharf London Uncollared Coat

Oct 1

Oct 1 Harris Wharf London Uncollared Coat

Crown Princess Mary, Outerwear

Elise Gug Beige Blazer

Sep 30

Sep 30 Elise Gug Beige Blazer

Princess Benedikte, Outerwear

Emporio Armani Ottoman Fabric Jacket with Fringe Trims

Sep 30

Sep 30 Emporio Armani Ottoman Fabric Jacket with Fringe Trims

Princess Eléonore, Outerwear

Mango Buttoned Jacket with Pockets

Sep 30

Sep 30 Mango Buttoned Jacket with Pockets

Queen Letizia, Outerwear