What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Maxima, Gowns

Claes Iversen One Shoulder Embroidered Gown in Red

Queen Maxima, Gowns

Feb 19

Feb 19 Etro Linen Jacket

Sarah Williams

Princess Madeleine, Outerwear

Etro Linen Jacket

Heavy linen jacket from Etro with contrasting trim

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Worn by Princess Madeleine on:

12 June 2012

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Mar 11, 2026

Claes Iversen One Shoulder Embroidered Gown in Red

Mar 11, 2026

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Feb 19 Etro Linen Jacket

Etro Linen Jacket

Worn by Princess Madeleine on:

Recently Added!

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What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Feb 19 Etro Linen Jacket

Etro Linen Jacket

Worn by Princess Madeleine on:

Feb 19 Falconeri Crew Neck Ultrafine Cashmere Jumper in Navy

Feb 19 Fancy Fanny 4440 Bag in Black

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