What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Crown Princess Couple attend the Swedish Academy's festive gathering

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Duchess of Cambridge, Accessories

Jigsaw Velvet Bow Hairclip

Duchess of Cambridge, Accessories

Feb 28

Feb 28 Etro Reversible Patterned Coat

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Crown Princess Mary, Outerwear

Etro Reversible Patterned Coat

Patterned reversible coat with fuchsia trims

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Worn by Crown Princess Mary on:

25 April 2018
28 February 2023

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Dec 21, 2024

Jigsaw Velvet Bow Hairclip

Dec 21, 2024

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Feb 28 Etro Reversible Patterned Coat

Etro Reversible Patterned Coat

Worn by Crown Princess Mary on:

Recently Added!

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What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Feb 28 Etro Reversible Patterned Coat

Etro Reversible Patterned Coat

Worn by Crown Princess Mary on:

Feb 28 Ole Lynggaard Leaves Large Ring in 18K Yellow Gold

Feb 28 Zara Houndstooth Tweed Midi Skirt

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