What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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HGD Stéphanie, Outerwear

Apostrophe Two Material Coat

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Dec 9 Guinea London Athina Coat in Green Velvet

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Zara Phillips, Outerwear

Guinea London Athina Coat in Green Velvet

100% Italian cotton velvet

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Worn by Zara Phillips on:

9 December 2022 - Cheltenham Internation Meeting

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Oct 22, 2025

Apostrophe Two Material Coat

Oct 22, 2025

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Dec 9 Guinea London Athina Coat in Green Velvet

Guinea London Athina Coat in Green Velvet

Worn by Zara Phillips on:

Recently Added!

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What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Dec 9 Guinea London Athina Coat in Green Velvet

Guinea London Athina Coat in Green Velvet

Worn by Zara Phillips on:

Dec 9 Zara Palm Leaf Earrings

Dec 9 Jess Collett Azure Hairband in Black

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