What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Grand Duke Guillaume's Accession to the Throne - Gala Dinner

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Aug 8 Heartmade Cotton Blazer

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Crown Princess Mary, Outerwear

Heartmade Cotton Blazer

Cotton and Linen blend jacket from Heartmade Julie Fagerholt with textured print and bold buttons

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Worn by Crown Princess Mary on:

7 February 2009

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Oct 5, 2025

Joseph Cashair V Neck Jumper in Cobalt

Oct 5, 2025

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Aug 8 Heartmade Cotton Blazer

Heartmade Cotton Blazer

Worn by Crown Princess Mary on:

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What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Aug 8 Heartmade Cotton Blazer

Heartmade Cotton Blazer

Worn by Crown Princess Mary on:

Aug 8 Ole Lynggard Rose Quartz Globe Earrings

Aug 8 Diane von Furstenberg Popeye High-Rise Pants

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