What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

November 12, 2026

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Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Apr 16

Apr 16 Hogan Wedge Sneakers

Sarah Williams

Princess Laurentien, Shoes

Hogan Wedge Sneakers

Black suede sneakers with leather details and wedge platform heel

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Worn by Princess Laurentien on:

24 September 2016

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November 12, 2026

Max Mara Extra Trousers

November 12, 2026

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Apr 16 Hogan Wedge Sneakers

Hogan Wedge Sneakers

Worn by Princess Laurentien on:

Recently Added!

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What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Apr 16 Hogan Wedge Sneakers

Hogan Wedge Sneakers

Worn by Princess Laurentien on:

Apr 16 Valentino Couture Bow Jelly Flip Flops

Apr 16 Ash Blocked Heel Gold-Lined Sandals

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