What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

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The Princess of Wales visits The Christie

June 6, 2026

The Princess of Wales visits The Christie

June 6, 2026

June 6, 2026

Latest Find

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Christian Dior Dioriviera Short Flared Dress in White and Navy Blue Toile de Jouy

Beatrice Casiraghi, Dresses

Christian Dior Dioriviera Short Flared Dress in White and Navy Blue Toile de Jouy

Beatrice Casiraghi, Dresses

Beatrice Casiraghi, Dresses

Jun 6

Jun 6 Howie Hatter Straw Headband

Princess Beatrice, Hats

Howie Hatter.png

Howie Hatter Straw Headband

Bespoke straw headband.

Worn by Princess Beatrice on:

6 June 2026

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Gabriela Hearst Amor Knit Dress in Dark Navy

Jun 6 Gabriela Hearst Amor Knit Dress in Dark Navy

The Fold Palermo Dress

Jun 6 The Fold Palermo Dress