What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria meets Prime Minister of India

May 17, 2026

Crown Princess Victoria meets Prime Minister of India

May 17, 2026

May 17, 2026

Latest Find

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Rondini Salomé Sandals in Natural

Tatiana Casiraghi, Shoes

Rondini Salomé Sandals in Natural

Tatiana Casiraghi, Shoes

Tatiana Casiraghi, Shoes

All in Princess Eugenie

McQ Alexander McQueen Buckle Ankle Boots

May 17

May 17 McQ Alexander McQueen Buckle Ankle Boots

Princess Beatrice, Princess Eugenie, Shoes

Freda Printed A-Line Dress

May 17

May 17 Freda Printed A-Line Dress

Princess Eugenie, Dresses

Topshop Leather Espadrille Wedge Sandals

May 17

May 17 Topshop Leather Espadrille Wedge Sandals

Princess Eugenie, Shoes

Paul & Joe Double-Breasted Wool-Cotton Coat in Blue

May 17

May 17 Paul & Joe Double-Breasted Wool-Cotton Coat in Blue

Princess Eugenie, Outerwear

Emily London Valenza Beret Pillbox Hat in Burgundy

Dec 25

Dec 25 Emily London Valenza Beret Pillbox Hat in Burgundy

Princess Eugenie, Hats

Fendi Peekaboo ISeeU Bag in Tan Leather

Dec 25

Dec 25 Fendi Peekaboo ISeeU Bag in Tan Leather

Princess Eugenie, Bags

Byan Laurence Cape

Dec 25

Dec 25 Byan Laurence Cape

Princess Eugenie, Outerwear

Anya Hindmarch Kennedy Tote in Black Leather

Nov 27

Nov 27 Anya Hindmarch Kennedy Tote in Black Leather

Princess Eugenie, Bags

Zac Posen Ankle-Strap Silk Heels in Black

Oct 18

Oct 18 Zac Posen Ankle-Strap Silk Heels in Black

Princess Eugenie, Shoes

Essentiel Antwerp Lace Bomber Jacket in Black

Oct 6

Oct 6 Essentiel Antwerp Lace Bomber Jacket in Black

Princess Eugenie, Outerwear

Matthew Williamson Embellished Silk Gown

Oct 5

Oct 5 Matthew Williamson Embellished Silk Gown

Princess Eugenie, Gowns

Zara Open-Front Peplum Jacket in Peach

Sep 28

Sep 28 Zara Open-Front Peplum Jacket in Peach

Princess Eugenie, Outerwear

Dune London Loupe Smart Slider Sandals in White

Sep 28

Sep 28 Dune London Loupe Smart Slider Sandals in White

Princess Eugenie, Shoes

Michael Michael Kors Smocked Georgette Tank Dress in Safari Green

Sep 28

Sep 28 Michael Michael Kors Smocked Georgette Tank Dress in Safari Green

Princess Eugenie, Dresses

Annoushka Initials J Bracelet in 18ct Yellow Gold Diamond

Sep 14

Sep 14 Annoushka Initials J Bracelet in 18ct Yellow Gold Diamond

Princess Eugenie, Accessories, Bracelet

Balenciaga Arena Studded Flat Sandals in Black

Aug 30

Aug 30 Balenciaga Arena Studded Flat Sandals in Black

Princess Eugenie, Shoes

Mr Boho Dalston Sunglasses in Contour Cream / Leo Tortoise

Aug 17

Aug 17 Mr Boho Dalston Sunglasses in Contour Cream / Leo Tortoise

Princess Eugenie, Accessories, Sunglasses

FARM Rio Delicate Forest Euroflax™ Premium Linen Midi Skirt in Off-White

Jul 5

Jul 5 FARM Rio Delicate Forest Euroflax™ Premium Linen Midi Skirt in Off-White

Princess Eugenie, Bottoms

Self Portrait Lace Linen Peplum Dress

Jul 1

Jul 1 Self Portrait Lace Linen Peplum Dress

Princess Eugenie, Dresses

Stradivarius Striped Flowing Linen-Blend Creased Trousers

Jul 1

Jul 1 Stradivarius Striped Flowing Linen-Blend Creased Trousers

Princess Eugenie, Bottoms