What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Letizia, Outerwear

Mango Classic Trench Coat with Belt

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Dec 26 IRO Shena Jacket

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Princess Madeleine, Outerwear

IRO Shena Jacket

Shena Woolblend Bouclé Jacket

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Worn by Princess Madeleine on:

5 March 2013
27 September 2013

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Oct 25, 2025

Mango Classic Trench Coat with Belt

Oct 25, 2025

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Dec 26 IRO Shena Jacket

IRO Shena Jacket

Worn by Princess Madeleine on:

Recently Added!

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What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Dec 26 IRO Shena Jacket

IRO Shena Jacket

Worn by Princess Madeleine on:

Dec 26 IRO Uma Jacket

Dec 26 Canada Goose Women's Expedition Parka

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