What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

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Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

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Crown Princess Victoria, Accessories

Jul 7

Jul 7 Isabel Abdó Carrie Slingback Pumps in Dusty Nude Patent

Queen Letizia, Shoes

Isabel Abdó Carrie Slingback Pumps in Dusty Nude Patent

Plain leather Styletto in camel colour. 5.5cm heel and extra comfort insole.

Worn by Queen Letizia on:

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Lapuan Kankurit Koli Wool Scarf

August 21, 2026

Lapuan Kankurit Koli Wool Scarf

August 21, 2026

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August 21, 2026

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Olivia Mareque Pantone Bag in 6C

Jul 7 Olivia Mareque Pantone Bag in 6C

Alexander McQueen 2009 Houndtooth Dress

Jul 6 Alexander McQueen 2009 Houndtooth Dress