What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Grand Duke Guillaume's Accession to the Throne - Gala Dinner

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HGD Stéphanie, Outerwear

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Dec 14

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Isla Butterfly Clutch

Butterfly clutch in graphite crystals

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Worn by Princess Madeleine on:

11 December 2024 - King’s Nobel Dinner

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Oct 3, 2025

Joseph Joubert Jacket in Cobalt

Oct 3, 2025

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Dec 14 Isla Butterfly Clutch

Isla Butterfly Clutch

Worn by Princess Madeleine on:

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What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Dec 14 Isla Butterfly Clutch

Isla Butterfly Clutch

Worn by Princess Madeleine on:

Dec 14 Universal Colours Mono Merino Socks in Navy Blue

Dec 14 Universal Colours Mono Women's Bib Tights in Purple

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