What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

November 12, 2026

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Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Dec 6

Dec 6 Juliette Botterill Knot Detail Percher in Grey

Polka Popp

Princess Eugenie, Hats

Juliette Botterill Knot Detail Percher in Grey

From the Autumn/Winter 2014 collection.

Purchase

Worn by Princess Eugenie on:

19 December 2014 - Wedding of Jamie Murray Wells and Lottie Fry

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November 12, 2026

Max Mara Extra Trousers

November 12, 2026

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Dec 6 Juliette Botterill Knot Detail Percher in Grey

Juliette Botterill Knot Detail Percher in Grey

Worn by Princess Eugenie on:

Recently Added!

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What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Dec 6 Juliette Botterill Knot Detail Percher in Grey

Juliette Botterill Knot Detail Percher in Grey

Worn by Princess Eugenie on:

Dec 6 Red Valentino Wool Coat with Velvet Trim

Dec 6 Reformation Veronica Dress in Floral Print

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