What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Crown Princess Couple attend the Swedish Academy's festive gathering

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Duchess of Cambridge, Accessories

Jigsaw Velvet Bow Hairclip

Duchess of Cambridge, Accessories

Oct 18

Oct 18 Massimo Dutti Linen Coat

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Princess Madeleine, Outerwear

Massimo Dutti Linen Coat

Military inspired beige linen coat with side pockets

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Worn by Princess Madeleine on:

29 August 2010 - Min Stora Dag Event

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Dec 21, 2024

Jigsaw Velvet Bow Hairclip

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What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Oct 18 Massimo Dutti Linen Coat

Massimo Dutti Linen Coat

Worn by Princess Madeleine on:

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What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Oct 18 Massimo Dutti Linen Coat

Massimo Dutti Linen Coat

Worn by Princess Madeleine on:

Oct 18 Giorgio Armani Striped Wool Long Jacket

Oct 18 Bottega Veneta Squared Earrings in Crystal

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