What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Oct 18 Massimo Dutti Linen Coat

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Princess Madeleine, Outerwear

Massimo Dutti Linen Coat

Military inspired beige linen coat with side pockets

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Worn by Princess Madeleine on:

29 August 2010 - Min Stora Dag Event

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Oct 22, 2025

I Santi Large Tote Bag

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What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Oct 18 Massimo Dutti Linen Coat

Massimo Dutti Linen Coat

Worn by Princess Madeleine on:

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What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Oct 18 Massimo Dutti Linen Coat

Massimo Dutti Linen Coat

Worn by Princess Madeleine on:

Oct 18 Giorgio Armani Striped Wool Long Jacket

Oct 18 Bottega Veneta Squared Earrings in Crystal

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