What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales attends Wimbledon Women's Singles Final

July 11, 2026

The Princess of Wales attends Wimbledon Women's Singles Final

July 11, 2026

July 11, 2026

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Kiki McDonough Signatures Diamond Hoop Earrings in Lemon Quartz and Peridot

Zara Phillips, Accessories, Earrings

Kiki McDonough Signatures Diamond Hoop Earrings in Lemon Quartz and Peridot

Zara Phillips, Accessories, Earrings

Zara Phillips, Accessories, Earrings

Jul 12

Jul 12 ME and EM Evening Man Pant in Intense Olive Italian Velvet

Zara Phillips, Bottoms

ME and EM Evening Man Pant in Intense Olive Italian Velvet.png

ME and EM Evening Man Pant in Intense Olive Italian Velvet

98% Cotton, 2% Elastane

Worn by Zara Phillips on:

12 March 2026 - Cheltenham Festival 2026 - Day 3

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Lalage Beaumont Fonteyn Clutch in Bronze Orinoco

Jul 12 Lalage Beaumont Fonteyn Clutch in Bronze Orinoco

ME and EM Sharp Shoulder Blazer in Intense Olive

Jul 12 ME and EM Sharp Shoulder Blazer in Intense Olive