What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Harald and Queen Sonja attend service at Sjømannskirken in London

Nov 16, 2025

King Harald and Queen Sonja attend service at Sjømannskirken in London

Nov 16, 2025

Nov 16, 2025

Latest Find

Featured

Lexy London Eliza Dress in Multi

Countess of Wessex, Dresses

Lexy London Eliza Dress in Multi

Countess of Wessex, Dresses

Countess of Wessex, Dresses

All in Countess of Wessex

Lexy London Eliza Dress in Multi

Nov 16

Nov 16 Lexy London Eliza Dress in Multi

Countess of Wessex, Dresses

Lexy London Deborah Dress in Vine Leaf

Nov 13

Nov 13 Lexy London Deborah Dress in Vine Leaf

Countess of Wessex, Dresses

Poppy Shop Women of the Second World War Poppy Brooch

Nov 5

Nov 5 Poppy Shop Women of the Second World War Poppy Brooch

Countess of Wessex, Accessories, Brooches

Penelope Chilvers Cassidy Cowboy Boots

Oct 31

Oct 31 Penelope Chilvers Cassidy Cowboy Boots

Countess of Wessex, Shoes

Purdey Starburst Baseball Cap

Oct 29

Oct 29 Purdey Starburst Baseball Cap

Countess of Wessex, Hats

Purdey Loden Raglan Field Coat

Oct 29

Oct 29 Purdey Loden Raglan Field Coat

Countess of Wessex, Outerwear

Paige Anessa Wide-Leg Jeans

Oct 13

Oct 13 Paige Anessa Wide-Leg Jeans

Countess of Wessex, Bottoms

Penelope Chilvers Monday Blouse

Oct 13

Oct 13 Penelope Chilvers Monday Blouse

Countess of Wessex, Tops

Noble Macmillan Tassel Pouch

Oct 9

Oct 9 Noble Macmillan Tassel Pouch

Countess of Wessex, Bags

Max Mara Plava Trousers in Cherry

Oct 9

Oct 9 Max Mara Plava Trousers in Cherry

Countess of Wessex, Bottoms

Max Mara Alare Jacket in Cherry

Oct 9

Oct 9 Max Mara Alare Jacket in Cherry

Countess of Wessex, Outerwear

Lexy London Printed Maxi Skirt

Oct 2

Oct 2 Lexy London Printed Maxi Skirt

Countess of Wessex, Bottoms

Max Mara Zelma Trousers

Sep 28

Sep 28 Max Mara Zelma Trousers

Countess of Wessex, Bottoms

L'Agence Laurent Blouse in Brown Paisley

Sep 24

Sep 24 L'Agence Laurent Blouse in Brown Paisley

Countess of Wessex, Tops

Lexy London Tara Dress in Pretty Stamp

Sep 21

Sep 21 Lexy London Tara Dress in Pretty Stamp

Countess of Wessex, Dresses

Gabriela Hearst Maude Shirtdress in Blue Multi Printed Silk Twill

Sep 19

Sep 19 Gabriela Hearst Maude Shirtdress in Blue Multi Printed Silk Twill

Countess of Wessex, Dresses

Valentino Fringed Belted Printed Shirt Dress

Sep 18

Sep 18 Valentino Fringed Belted Printed Shirt Dress

Countess of Wessex, Dresses

Max Mara Dilly Blazer in Brown

Sep 12

Sep 12 Max Mara Dilly Blazer in Brown

Countess of Wessex, Outerwear

Arket Scarf-Detail Maxi Dress

Sep 11

Sep 11 Arket Scarf-Detail Maxi Dress

Countess of Wessex, Dresses

Giulia Barela Nodo Small Pendant

Sep 6

Sep 6 Giulia Barela Nodo Small Pendant

Countess of Wessex, Accessories, Necklace