What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

King Carl Gustaf and Crown Princess Victoria attend Day 1 of People and Defense National Conference

Jan 11, 2026

King Carl Gustaf and Crown Princess Victoria attend Day 1 of People and Defense National Conference

Jan 11, 2026

Jan 11, 2026

Latest Find

Featured

Asmar Equestrian Spruce Meadows 50th Anniversary Jacket

Countess of Wessex, Outerwear

Asmar Equestrian Spruce Meadows 50th Anniversary Jacket

Countess of Wessex, Outerwear

Countess of Wessex, Outerwear

All in Countess of Wessex

Asmar Equestrian Spruce Meadows 50th Anniversary Jacket

Jan 12

Jan 12 Asmar Equestrian Spruce Meadows 50th Anniversary Jacket

Countess of Wessex, Outerwear

Adidas Ultraboost 5 Sneakers in Cloud White / Glory Grey / Lucid Pink

Jan 12

Jan 12 Adidas Ultraboost 5 Sneakers in Cloud White / Glory Grey / Lucid Pink

Countess of Wessex, Shoes

Jane Taylor Maria Fedora Hat in Brandy

Dec 28

Dec 28 Jane Taylor Maria Fedora Hat in Brandy

Countess of Wessex, Hats

Jane Taylor Straw Percher Hat with Feather Trim in Navy

Dec 25

Dec 25 Jane Taylor Straw Percher Hat with Feather Trim in Navy

Countess of Wessex, Lady Louise Windsor, Hats

Prada Belted Coat in Beige

Dec 25

Dec 25 Prada Belted Coat in Beige

Countess of Wessex, Lady Louise Windsor, Outerwear

Jane Taylor x Suzannah Houndstooth Tweed Checked Halo

Dec 25

Dec 25 Jane Taylor x Suzannah Houndstooth Tweed Checked Halo

Countess of Wessex, Hats

Suzannah Carlisle Checked Houndstooth Tweed Coat

Dec 25

Dec 25 Suzannah Carlisle Checked Houndstooth Tweed Coat

Countess of Wessex, Dresses

Lexy London Deborah Dress in Winter Flower

Dec 5

Dec 5 Lexy London Deborah Dress in Winter Flower

Countess of Wessex, Dresses

Penelope Chilvers Sinatra Boots in Biscuit Suede

Nov 29

Nov 29 Penelope Chilvers Sinatra Boots in Biscuit Suede

Countess of Wessex, Shoes

Lexy London Tara Dress in Pink Crown

Nov 21

Nov 21 Lexy London Tara Dress in Pink Crown

Countess of Wessex, Dresses

Lexy London Eliza Dress in Blue Garland

Nov 19

Nov 19 Lexy London Eliza Dress in Blue Garland

Countess of Wessex, Dresses

Emilio Perera Julie Bag

Nov 18

Nov 18 Emilio Perera Julie Bag

Countess of Wessex, Bags, Lady Louise Windsor

Penelope Chilvers Tuesday Top in Indigo

Nov 17

Nov 17 Penelope Chilvers Tuesday Top in Indigo

Countess of Wessex, Tops

Lexy London Eliza Dress in Multi

Nov 16

Nov 16 Lexy London Eliza Dress in Multi

Countess of Wessex, Dresses

Lexy London Deborah Dress in Vine Leaf

Nov 13

Nov 13 Lexy London Deborah Dress in Vine Leaf

Countess of Wessex, Dresses

Poppy Shop Women of the Second World War Poppy Brooch

Nov 5

Nov 5 Poppy Shop Women of the Second World War Poppy Brooch

Countess of Wessex, Accessories, Brooches

Penelope Chilvers Cassidy Cowboy Boots

Oct 31

Oct 31 Penelope Chilvers Cassidy Cowboy Boots

Countess of Wessex, Shoes

Purdey Starburst Baseball Cap

Oct 29

Oct 29 Purdey Starburst Baseball Cap

Countess of Wessex, Hats

Purdey Loden Raglan Field Coat

Oct 29

Oct 29 Purdey Loden Raglan Field Coat

Countess of Wessex, Outerwear

Paige Anessa Wide-Leg Jeans

Oct 13

Oct 13 Paige Anessa Wide-Leg Jeans

Countess of Wessex, Bottoms