What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

October 21, 2026

Grand Duchess Maria Teresa attends "CEO of my own life" roundtable discussion

October 21, 2026

On Wednesday, Grand Duchess Maria Teresa took part in the "CEO of my own life - These women who forge their own path" roundtable discussion at the Marie-Consolatrice Private School in Esch-sur-Alzette.

October 21, 2026

Latest Find

Featured

Duchess of Cambridge, Shoes

Gianvito Rossi Lyell Ankle Boots

Duchess of Cambridge, Shoes

Aug 17

Aug 17 Monsoon Millie Coat in Magenta

Polka Popp

Isla Phillips, Outerwear

Monsoon Millie Coat in Magenta

Brighten up those grey days with our Millie coat for girls, designed in a bold magenta hue and cosy, felt-like fabric. Machine washable for easy care, it boasts practical side pockets and double-breasted buttons and is cut with a pretty skirted shape.

Purchase