What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

August 19, 2026

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Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Jun 9

Jun 9 Nike Swoosh Cap in Blue

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Princess Isabella, Hats

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23 May 2021
9 June 2025 - Royal Run

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August 21, 2026

Lapuan Kankurit Koli Wool Scarf

August 21, 2026

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Jun 9 Nike Swoosh Cap in Blue

Nike Swoosh Cap in Blue

Worn by Princess Isabella on:

Recently Added!

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What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Jun 9 Nike Swoosh Cap in Blue

Nike Swoosh Cap in Blue

Worn by Princess Isabella on:

Jun 9 Craft Royal Run 2025 T-Shirt

Jun 9 Gabriela Hearst Luhan Shirt in Ivory Multi

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