What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Happy 24th Birthday to Princess Elisabeth!

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Queen Letizia, Outerwear

Mango Classic Trench Coat with Belt

Queen Letizia, Outerwear

Nov 26

Nov 26 Nougat London Printed Dress

Sarah Williams

Princess Madeleine, Dresses

Nougat London Printed Dress

Printed pleated dress with ribbon belt

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Worn by Princess Madeleine on:

12 July 2009

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Oct 25, 2025

Mango Classic Trench Coat with Belt

Oct 25, 2025

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Nov 26 Nougat London Printed Dress

Nougat London Printed Dress

Worn by Princess Madeleine on:

Recently Added!

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What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Nov 26 Nougat London Printed Dress

Nougat London Printed Dress

Worn by Princess Madeleine on:

Nov 26 Björn Weckström Beira Necklace

Nov 26 Suvimol Mini Square F Bag

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