What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Jan 17 Philip Treacy Felt Structured Beret in Black

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Philip Treacy Felt Structured Beret in Black

Structured felt beret.

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Worn by Zara Phillips on:

25 December 2009 - Christmas Day

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Carolina Herrera Embroidered Wool-Cashmere Coat

Nov 11, 2025

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Jan 17 Philip Treacy Felt Structured Beret in Black

Philip Treacy Felt Structured Beret in Black

Worn by Zara Phillips on:

Recently Added!

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What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Jan 17 Philip Treacy Felt Structured Beret in Black

Philip Treacy Felt Structured Beret in Black

Worn by Zara Phillips on:

Jan 17 Karen Millen Double-Breasted Military Coat in White

Jan 17 Karen Millen Elegant Crepe Coat

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