What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Princess Madeleine, Outerwear

H&M Rib-Knit Cardigan in Burgundy

Princess Madeleine, Outerwear

Jun 22

Jun 22 Reformation Ece Dress

Sarah Williams

Meghan Markle, Dresses

Reformation Ece Dress

Reformation ‘Ece’ dress in Sand Dunes.

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Worn by the Duchess of Sussex on:

9 August 2016

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Sep 5, 2025

H&M Rib-Knit Cardigan in Burgundy

Sep 5, 2025

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Jun 22 Reformation Ece Dress

Reformation Ece Dress

Worn by the Duchess of Sussex on:

Recently Added!

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What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Jun 22 Reformation Ece Dress

Reformation Ece Dress

Worn by the Duchess of Sussex on:

Jun 22 Cartier White Gold Reflection Diamond Bracelet

Jun 22 Reformation Tennessee Dress

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