What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Mary, Accessories

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Jan 5 Somerset Millinery Felt Percher with Feather

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Somerset Millinery Felt Percher with Feather

Percher hat with feather.

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Worn by Zara Phillips on:

15 March 2024 - Cheltenham Festival 2024 - Day 4

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Seed Heritage Lonni Wide Waist Belt

Nov 12, 2025

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Jan 5 Somerset Millinery Felt Percher with Feather

Somerset Millinery Felt Percher with Feather

Worn by Zara Phillips on:

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What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Jan 5 Somerset Millinery Felt Percher with Feather

Somerset Millinery Felt Percher with Feather

Worn by Zara Phillips on:

Jan 5 Laurence Coste Rachel Earrings in Silver

Jan 5 Laurence Coste Pipin Earrings in Black

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