What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Princess Elisabeth graduates from Harvard Kennedy School

June 1, 2026

Princess Elisabeth graduates from Harvard Kennedy School

June 1, 2026

June 1, 2026

Latest Find

Featured

TOMS Valencia Platform Espadrilles in Niagara Mist Chambray Dot

Countess of Wessex, Shoes

TOMS Valencia Platform Espadrilles in Niagara Mist Chambray Dot

Countess of Wessex, Shoes

Countess of Wessex, Shoes

May 12

May 12 Sophie Habsburg Anif Shirt

Countess of Wessex, Tops

Sophie Habsburg.png

Sophie Habsburg Anif Shirt

100% Cotton Poplin

Hand block print details

Worn by the Duchess of Edinburgh on:

23 March 2026 - Meeting Ambassador of Guatemala
12 May 2026 - Keeping our Children and Families Safe in the AI Era Summit

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Louis Vuitton Flower Silk Bandeau Scarf

May 12 Louis Vuitton Flower Silk Bandeau Scarf

Palmer//Harding Contour Dress

May 12 Palmer//Harding Contour Dress