What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Swedish Royal Couple and Crown Princess Victoria meet President of Lithuania

May 6, 2026

Swedish Royal Couple and Crown Princess Victoria meet President of Lithuania

May 6, 2026

May 6, 2026

Latest Find

Featured

Andiata Katya Trousers in Black

Princess Sofia, Bottoms

Andiata Katya Trousers in Black

Princess Sofia, Bottoms

Princess Sofia, Bottoms

All in Countess of Wessex

Valextra Brera Crossbody Medium Bag

May 5

May 5 Valextra Brera Crossbody Medium Bag

Countess of Wessex, Bags

Penelope Chilvers Mary Jane Suede Espadrilles in Sand

Apr 30

Apr 30 Penelope Chilvers Mary Jane Suede Espadrilles in Sand

Countess of Wessex, Shoes

Gabriela Hearst Galway Maxi Shirtdress in Ivory Multi

Apr 21

Apr 21 Gabriela Hearst Galway Maxi Shirtdress in Ivory Multi

Countess of Wessex, Dresses

Jane Taylor Straw and Feathers Hat

Apr 12

Apr 12 Jane Taylor Straw and Feathers Hat

Countess of Wessex, Grand Duchess Maria Teresa, Hats

Zimmermann Hypnotic Maxi Dress

Mar 23

Mar 23 Zimmermann Hypnotic Maxi Dress

Countess of Wessex, Gowns

Gabriela Hearst Phelan Shirtdress in Electric Navy

Mar 23

Mar 23 Gabriela Hearst Phelan Shirtdress in Electric Navy

Countess of Wessex, Dresses

Gucci Signora 85 Pumps in Dark Burgundy Leather

Mar 12

Mar 12 Gucci Signora 85 Pumps in Dark Burgundy Leather

Countess of Wessex, Shoes

Frame The Velvet Smart Blazer in Cabernet

Mar 12

Mar 12 Frame The Velvet Smart Blazer in Cabernet

Countess of Wessex, Outerwear

Gabriela Hearst Angela Blazer in Electric Navy Sea Island Cotton Corduroy

Mar 10

Mar 10 Gabriela Hearst Angela Blazer in Electric Navy Sea Island Cotton Corduroy

Countess of Wessex, Outerwear

Penelope Chilvers Brae Leather Boots

Mar 10

Mar 10 Penelope Chilvers Brae Leather Boots

Countess of Wessex, Shoes

Mara Moon Kidani Earrings

Mar 7

Mar 7 Mara Moon Kidani Earrings

Countess of Wessex, Accessories, Earrings

Gabriela Hearst Josef Dress

Mar 4

Mar 4 Gabriela Hearst Josef Dress

Countess of Wessex, Dresses

Max Mara Maremma Dress

Feb 27

Feb 27 Max Mara Maremma Dress

Countess of Wessex, Dresses

Lexy London Deborah Dress in Wild Meadow

Feb 26

Feb 26 Lexy London Deborah Dress in Wild Meadow

Countess of Wessex, Dresses

Max Mara Dolmen Printed Shirt Dress

Feb 24

Feb 24 Max Mara Dolmen Printed Shirt Dress

Countess of Wessex, Dresses

Amina Muaddi Holli 70 Slingback Pumps in White Nappa Leather

Feb 24

Feb 24 Amina Muaddi Holli 70 Slingback Pumps in White Nappa Leather

Countess of Wessex, Shoes

Gabriela Hearst Amy Skirt in Bordeaux Speckled Wool

Feb 12

Feb 12 Gabriela Hearst Amy Skirt in Bordeaux Speckled Wool

Countess of Wessex, Bottoms

Zimmermann Hypnotic Satin Shirt

Jan 21

Jan 21 Zimmermann Hypnotic Satin Shirt

Countess of Wessex, Tops

Beulah London Yahvi Midi Dress in Red

Jan 17

Jan 17 Beulah London Yahvi Midi Dress in Red

Countess of Wessex, Dresses

Reiss Alicia Midi Dress

Jan 15

Jan 15 Reiss Alicia Midi Dress

Countess of Wessex, Dresses