What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

British Royal Family attends Royal Ascot - Day 1

Jun 17, 2025

British Royal Family attends Royal Ascot - Day 1

Jun 17, 2025

Jun 17, 2025

Latest Find

Featured

Confiture Butterfly & Bird Scalloped Dress

Princess Adrienne, Dresses

Confiture Butterfly & Bird Scalloped Dress

Princess Adrienne, Dresses

Princess Adrienne, Dresses

All in Countess of Wessex

Erdem Guipure Lace Midi Shirtdress

Jun 17

Jun 17 Erdem Guipure Lace Midi Shirtdress

Countess of Wessex, Dresses

Sophie Habsburg Moneypenny Bag in Goldfinger

Jun 15

Jun 15 Sophie Habsburg Moneypenny Bag in Goldfinger

Countess of Wessex, Bags

Beulah London Francine Dress in Green

Jun 14

Jun 14 Beulah London Francine Dress in Green

Countess of Wessex, Dresses

Jane Taylor Roma Pillbox Hat with Tailored Organza Bow

Jun 14

Jun 14 Jane Taylor Roma Pillbox Hat with Tailored Organza Bow

Countess of Wessex, Hats

MATELIER Osaka Dress in Tobacco

Jun 13

Jun 13 MATELIER Osaka Dress in Tobacco

Countess of Wessex, Dresses

Suzannah Grandad Dress in Floral Tiles

Jun 12

Jun 12 Suzannah Grandad Dress in Floral Tiles

Countess of Wessex, Dresses

Gabriela Hearst Luhan Shirt in Ivory Multi

Jun 9

Jun 9 Gabriela Hearst Luhan Shirt in Ivory Multi

Countess of Wessex, Tops

Gabriela Hearst Dugald Pleated Midi Skirt in Ivory Multi

Jun 9

Jun 9 Gabriela Hearst Dugald Pleated Midi Skirt in Ivory Multi

Countess of Wessex, Bottoms

Adore Jewels Diamond Earrings

Jun 8

Jun 8 Adore Jewels Diamond Earrings

Countess of Wessex, Accessories, Earrings

Frame The Femme Corduroy Blazer

Jun 7

Jun 7 Frame The Femme Corduroy Blazer

Countess of Wessex, Outerwear

Paige Terrassa Skirt

Jun 6

Jun 6 Paige Terrassa Skirt

Countess of Wessex, Bottoms

Asprey London Woodland Single Oak Leaf Bracelet in 18ct Yellow Gold with Diamonds

Jun 2

Jun 2 Asprey London Woodland Single Oak Leaf Bracelet in 18ct Yellow Gold with Diamonds

Countess of Wessex, Accessories, Bracelet

Aspiga Victoria V-Neck Dress in Blue Broderie

Jun 2

Jun 2 Aspiga Victoria V-Neck Dress in Blue Broderie

Countess of Wessex, Dresses

Etro Floral-Pattern Woven Shirt Dress

May 20

May 20 Etro Floral-Pattern Woven Shirt Dress

Countess of Wessex, Dresses

Radley London Small Liverpool Street Grab Bag in Chalk

May 20

May 20 Radley London Small Liverpool Street Grab Bag in Chalk

Countess of Wessex, Bags

Beulah London Mikela Dress in Pink Floral

May 20

May 20 Beulah London Mikela Dress in Pink Floral

Countess of Wessex, Dresses

Theory High-Rise Straight-Leg Trousers in Blush

May 20

May 20 Theory High-Rise Straight-Leg Trousers in Blush

Countess of Wessex

Theory Classic Staple Blazer in Blush

May 20

May 20 Theory Classic Staple Blazer in Blush

Countess of Wessex, Outerwear

Suzannah Harbour Island Shirt Dress

May 16

May 16 Suzannah Harbour Island Shirt Dress

Countess of Wessex, Dresses

ME and EM Wild Bloom Print Dress

May 12

May 12 ME and EM Wild Bloom Print Dress

Countess of Wessex, Dresses