What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Umeå - Day 1

Aug 24, 2025

Crown Princess Victoria visits Umeå - Day 1

Aug 24, 2025

Aug 24, 2025

Latest Find

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De Castro Rainbow Ikat Jacket

Crown Princess Mette Marit, Outerwear

De Castro Rainbow Ikat Jacket

Crown Princess Mette Marit, Outerwear

Crown Princess Mette Marit, Outerwear

All in Countess of Wessex

Lexy London Tatjana Skirt in Pink and Green Fan

Aug 17

Aug 17 Lexy London Tatjana Skirt in Pink and Green Fan

Countess of Wessex, Bottoms

Penelope Chilvers Gamine Bow Shoes in Black Suede

Aug 17

Aug 17 Penelope Chilvers Gamine Bow Shoes in Black Suede

Countess of Wessex, Shoes

Lexy London Nancy Dress

Aug 14

Aug 14 Lexy London Nancy Dress

Countess of Wessex, Dresses

Cartier Tank Francaise Watch in White Gold and Diamonds

Jul 19

Jul 19 Cartier Tank Francaise Watch in White Gold and Diamonds

Countess of Wessex, Accessories, Watches

Ulrich Engler Sequinned Gown

Jul 18

Jul 18 Ulrich Engler Sequinned Gown

Countess of Wessex, Gowns

Ulrich Engler Pink Suit Jacket

Jul 18

Jul 18 Ulrich Engler Pink Suit Jacket

Countess of Wessex, Outerwear

Ulrich Engler Velvet Embellished Gown in Black

Jul 18

Jul 18 Ulrich Engler Velvet Embellished Gown in Black

Countess of Wessex, Gowns

MATELIER Bonsai Dress

Jul 11

Jul 11 MATELIER Bonsai Dress

Countess of Wessex, Dresses

G.Collins and Sons Emerald Cut Diamond Half Eternity Ring

Jul 11

Jul 11 G.Collins and Sons Emerald Cut Diamond Half Eternity Ring

Countess of Wessex, Accessories, Rings

Raishma Raina Midi Dress

Jul 11

Jul 11 Raishma Raina Midi Dress

Countess of Wessex, Dresses

Suzannah Delphine Gown in White

Jul 8

Jul 8 Suzannah Delphine Gown in White

Countess of Wessex, Gowns

Giulia Barela Leaves Single Bracelet

Jul 7

Jul 7 Giulia Barela Leaves Single Bracelet

Countess of Wessex, Bracelet

Sophie Habsburg Sally Lino Bag in Blue

Jul 3

Jul 3 Sophie Habsburg Sally Lino Bag in Blue

Countess of Wessex, Bags

Suzannah Priscilla Shirt Dress in Blue and White Striped

Jul 3

Jul 3 Suzannah Priscilla Shirt Dress in Blue and White Striped

Countess of Wessex, Dresses

Giulia Barela Nodo Earrings

Jun 24

Jun 24 Giulia Barela Nodo Earrings

Countess of Wessex, Accessories, Earrings

Sophie Habsburg Taomina Clutch

Jun 24

Jun 24 Sophie Habsburg Taomina Clutch

Countess of Wessex, Bags

Zimmermann Everley Plunge Midi Dress

Jun 24

Jun 24 Zimmermann Everley Plunge Midi Dress

Countess of Wessex, Dresses

Escada Wool Trim Blazer

Jun 19

Jun 19 Escada Wool Trim Blazer

Countess of Wessex, Outerwear

Christian Dior Malice Tote

Jun 19

Jun 19 Christian Dior Malice Tote

Countess of Wessex, Bags

Jane Taylor Pomona Hat in Sinamay with Veiling and Clovers

Jun 19

Jun 19 Jane Taylor Pomona Hat in Sinamay with Veiling and Clovers

Countess of Wessex, Hats