What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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October 10, 2026

Crown Princess Victoria attends Ocean Dreams screening

October 10, 2026

On Tuesday, Crown Princess Victoria attended a preview screening of Ocean Dreams at the Natural History Museum in Stockholm.

October 10, 2026

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HGD Stéphanie, Accessories, Earrings

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Aug 9 Subdued Leopard T-Shirt

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10 May 2025 - 2025 MARS Badminton Horse Trials

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October 10, 2026

H. Stern Rock Season Earrings

October 10, 2026

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Aug 9 Subdued Leopard T-Shirt

Daisy Street Y2K Flower Ribbed Tank Top

Worn by Isla Phillips on:

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What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Aug 9 Subdued Leopard T-Shirt

Daisy Street Y2K Flower Ribbed Tank Top

Worn by Isla Phillips on:

Aug 9 Subdued Long Ruffle Skirt in Paisley

Aug 9 Von Dutch UO Exclusive Trucker Cap in Red

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