What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

September 12, 2026

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Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

Nov 22

Nov 22 Sylvia Martinez Flower Boater Hat in Light Blue

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HGD Stéphanie, Hats

Sylvia Martinez Flower Boater Hat in Light Blue

Boater hat with flower embellishments

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Worn by Grand Duchess Stephanie on:

24 October 2025 - Official Visit to Belgium

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September 12, 2026

NW3 by Hobbs Wyldes Jacket

September 12, 2026

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Nov 22 Sylvia Martinez Flower Boater Hat in Light Blue

Sylvia Martinez Flower Boater Hat in Light Blue

Worn by Grand Duchess Stephanie on:

Recently Added!

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What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Nov 22 Sylvia Martinez Flower Boater Hat in Light Blue

Sylvia Martinez Flower Boater Hat in Light Blue

Worn by Grand Duchess Stephanie on:

Nov 22 Dôen Elowena Skirt

Nov 22 LK Bennett Lucy Clutch in Gold

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