What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

Featured

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 24Oct25

Dani Farah Mitchela Cuff

Aug 5

Aug 5 Dani Farah Mitchela Cuff

Infanta Sofia, Princess Leonor, Bracelet

Muzungu Sisters Poppy Gilet in Hilltop Black

Nov 30

Nov 30 Muzungu Sisters Poppy Gilet in Hilltop Black

Tatiana Casiraghi, Outerwear

Muzungu Sisters Carolina Jacket in Black

Nov 30

Nov 30 Muzungu Sisters Carolina Jacket in Black

Tatiana Casiraghi, Outerwear

Amina Rubinacci Voltaire Jacket

Nov 25

Nov 25 Amina Rubinacci Voltaire Jacket

Queen Sonja, Outerwear

Sylvia Martinez Flower Boater Hat in Light Blue

Nov 22

Nov 22 Sylvia Martinez Flower Boater Hat in Light Blue

HGD Stéphanie, Hats

MIPHAI Brisa Shawl

Oct 24

Oct 24 MIPHAI Brisa Shawl

Infanta Sofia, Accessories

MIPHAI Amber Dress

Oct 24

Oct 24 MIPHAI Amber Dress

Infanta Sofia, Dresses

H&M Jacquard-Weave Dress in Dark Purple

Oct 24

Oct 24 H&M Jacquard-Weave Dress in Dark Purple

Princess Leonor, Dresses

Loro Piana Reversible Vail Windstorm Cape

Oct 24

Oct 24 Loro Piana Reversible Vail Windstorm Cape

Outerwear, Queen Sonja

By Malene Birger Leather and Suede Crossbody Bag

Oct 24

Oct 24 By Malene Birger Leather and Suede Crossbody Bag

Queen Margrethe, Bags

Tommy Hilfiger The Sofia Capsule Regular Wide-Leg Trousers

Oct 24

Oct 24 Tommy Hilfiger The Sofia Capsule Regular Wide-Leg Trousers

Infanta Sofia, Bottoms

Tommy Hilfiger The Sofia Capsule Double-Breasted Blazer

Oct 24

Oct 24 Tommy Hilfiger The Sofia Capsule Double-Breasted Blazer

Infanta Sofia, Outerwear

Lauren Ralph Lauren Emellie Mary Jane Flats

Oct 24

Oct 24 Lauren Ralph Lauren Emellie Mary Jane Flats

Princess Leonor, Shoes

Hermes Le Jardin de la Maharani Scarf

Oct 23

Oct 23 Hermes Le Jardin de la Maharani Scarf

Queen Sonja, Accessories

Hugo Boss Janka Blazer

Sep 26

Sep 26 Hugo Boss Janka Blazer

Princess Leonor, Outerwear

Hugo Boss Julinia Waistcoat

Sep 26

Sep 26 Hugo Boss Julinia Waistcoat

Princess Leonor, Tops

Hugo Boss Tiana Trousers

Sep 26

Sep 26 Hugo Boss Tiana Trousers

Princess Leonor, Bottoms

Sybilla Strapless Midi Dress

Aug 1

Aug 1 Sybilla Strapless Midi Dress

Queen Letizia, Dresses

PDPAOLA Gravity Ring

Jul 24

Jul 24 PDPAOLA Gravity Ring

Princess Leonor, Outerwear

Magrit Barbara Flats in Nude

Jul 23

Jul 23 Magrit Barbara Flats in Nude

Infanta Sofia, Shoes