What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

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NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 10Dec24-MM2

Ole Yde Floral Long Sleeve Gown

Dec 10

Dec 10 Ole Yde Floral Long Sleeve Gown

Crown Princess Mette Marit, Gowns

Nathalie Trad Square Clutch in Mother of Pearl

Jul 31

Jul 31 Nathalie Trad Square Clutch in Mother of Pearl

Bags, Crown Princess Mette Marit

Christian Louboutin Pigalle Follies 85 Pumps in Black Patent Leather

Sep 5

Sep 5 Christian Louboutin Pigalle Follies 85 Pumps in Black Patent Leather

Crown Princess Mette Marit, Shoes