What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Crown Princess Victoria attend Day 1 of People and Defense National Conference

Jan 11, 2026

King Carl Gustaf and Crown Princess Victoria attend Day 1 of People and Defense National Conference

Jan 11, 2026

Jan 11, 2026

Latest Find

Featured

Prada Pleated Sleeveless Dress

Crown Princess Mette Marit, Dresses

Prada Pleated Sleeveless Dress

Crown Princess Mette Marit, Dresses

Crown Princess Mette Marit, Dresses

All tagged 10Dec24-Marie

Mauboussin Tu Es La Sublime Fleur De Ma Vie Earrings in White Gold & Sapphire

Mar 24

Mar 24 Mauboussin Tu Es La Sublime Fleur De Ma Vie Earrings in White Gold & Sapphire

Princess Marie, Accessories, Earrings

Mauro Orietti Carella Python Handbag

Dec 29

Dec 29 Mauro Orietti Carella Python Handbag

Princess Marie, Bags

Zara Double Breasted Wool Blend Coat in Maroon

Apr 4

Apr 4 Zara Double Breasted Wool Blend Coat in Maroon

Princess Marie, Outerwear

Zara Track Heel Ankle Boots in Black

Nov 9

Nov 9 Zara Track Heel Ankle Boots in Black

Princess Marie, Shoes

Maje Vanda Plaid Blazer

Nov 7

Nov 7 Maje Vanda Plaid Blazer

Princess Marie, Outerwear

Jimmy Choo Romy 100 Pumps in Navy Suede

Jun 26

Jun 26 Jimmy Choo Romy 100 Pumps in Navy Suede

Shoes, Princess Marie, Zara Phillips, Crown Princess Mary, Princess Tatiana