What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

Featured

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

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Crown Princess Victoria, Accessories

All tagged 10Dec25-Max

Sophie Habsburg Beanbag in Brown Leather

May 23

May 23 Sophie Habsburg Beanbag in Brown Leather

Queen Maxima, Bags

Gianvito Rossi Gianvito 105 Pumps in Light Brown Suede

Sep 17

Sep 17 Gianvito Rossi Gianvito 105 Pumps in Light Brown Suede

Queen Maxima, Shoes

Natan Davia Long Coat in Red

Dec 22

Dec 22 Natan Davia Long Coat in Red

Queen Maxima, Outerwear