What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Featured

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

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August 22, 2026

Latest Find

Featured

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

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Princess Sofia, Tops

All tagged 10Jan15

Christie Millinery Sienna Hat in Blue

Nov 5

Nov 5 Christie Millinery Sienna Hat in Blue

Zara Phillips, Hats

Oroton Raisa Envelope Clutch in White

Nov 2

Nov 2 Oroton Raisa Envelope Clutch in White

Zara Phillips, Bags

Jimmy Choo Heath Pumps in Plum Leather

Nov 2

Nov 2 Jimmy Choo Heath Pumps in Plum Leather

Zara Phillips, Shoes

Vionnet Lotus-Print Silk Dress

Nov 2

Nov 2 Vionnet Lotus-Print Silk Dress

Zara Phillips, Dresses

D&G DD3076 Sunglasses in Yellow and Grey

Jan 12

Jan 12 D&G DD3076 Sunglasses in Yellow and Grey

Zara Phillips, Accessories, Sunglasses

Calleija Cascade Earrings

Jun 21

Jun 21 Calleija Cascade Earrings

Accessories, Earrings, Zara Phillips

Calleija White Gold Lace Fancy Diamond Bracelet

Jun 21

Jun 21 Calleija White Gold Lace Fancy Diamond Bracelet

Accessories, Bracelet, Zara Phillips