What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

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August 22, 2026

Latest Find

Featured

Ole Lynggaard Snake Earrings

Benedikte Thoustrup, Accessories, Earrings

Ole Lynggaard Snake Earrings

Benedikte Thoustrup, Accessories, Earrings

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Benedikte Thoustrup, Accessories, Earrings

All tagged 10Jan23-Eug

Rinaland Plaid Button-Up Sweater Vest in Black/White

Feb 7

Feb 7 Rinaland Plaid Button-Up Sweater Vest in Black/White

Princess Eugenie, Outerwear

Aquazzura Boogie 85 Boots in Black Leather

Dec 8

Dec 8 Aquazzura Boogie 85 Boots in Black Leather

Princess Eugenie, Shoes

Maje Galaxy Long Line Coat in Green

Oct 3

Oct 3 Maje Galaxy Long Line Coat in Green

Princess Eugenie, Outerwear