What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

This week, King Carl Gustaf and Queen Silvia attended the Salzburg Festival in Austria.

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August 13, 2026

Latest Find

Featured

Akris Alexa Bag in Tan

Princess Charlene, Bags

Akris Alexa Bag in Tan

Princess Charlene, Bags

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Princess Charlene, Bags

All tagged 10Jun03

Armani Collezioni Linen Blend Blazer

Mar 11

Mar 11 Armani Collezioni Linen Blend Blazer

Queen Silvia, Outerwear

Salvatore Ferragamo Textured Top Handle Bag

Jun 26

Jun 26 Salvatore Ferragamo Textured Top Handle Bag

Queen Sonja, Bags