What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

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September 15, 2026

Latest Find

Featured

Natan Marmo Slingback Pumps in Light Pink Patent

Queen Maxima, Shoes

Natan Marmo Slingback Pumps in Light Pink Patent

Queen Maxima, Shoes

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Queen Maxima, Shoes

All tagged 10Jun14-Eug1

Jerome C. Rousseau Jem Clutch in White Python

Dec 23

Dec 23 Jerome C. Rousseau Jem Clutch in White Python

Princess Eugenie, Bags

Jerome C. Rousseau Porta Gila Pumps

Dec 23

Dec 23 Jerome C. Rousseau Porta Gila Pumps

Princess Eugenie, Shoes

Burberry London Satin Back Crepe Dress with Split Neckline in White

Jan 16

Jan 16 Burberry London Satin Back Crepe Dress with Split Neckline in White

Princess Eugenie, Dresses